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What is a REALTOR®

Are you planning to buy or sell your Colorado home? You probably already know how important it is to have a professional real estate agent represent you in this complex transaction. But, did you know not all real estate licensees are the same?

Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS. They proudly display the REALTOR logo on their business cards or other marketing and sales literature. REALTORS are committed to treating all parties to a transaction honestly. They subscribe to a strict code of ethics and are expected to maintain a superior level of knowledge of the home buying and selling process.

Buying or selling real estate in Colorado is likely one of the biggest financial transactions you will experience in your lifetime. Make certain you work with a REALTOR to get the best advice possible.

How to Find a REALTOR®

REcolorado is a REALTOR-owned company serving the REALTOR Associations in the Denver metro area.  Look to your local REALTOR Association for advice and information about choosing a REALTOR.

How to Choose a REALTOR®

Whether you are buying or selling a home for the first time or you’ve experienced several real estate transactions, asking key questions will help you find the REALTOR that is right for you:

  • What services do you offer?
  • What type of representation do you provide?
    • There are various forms of representation. Know if your broker represents buyers, sellers, or if he or she facilitates transactions as a neutral party.
  • What experience do you have in my immediate area?
  • How long are homes in this neighborhood typically on the market?
    • Because all homes are unique, some sell faster than others. Several factors can impact the amount of time a home is on the market, including list price, interest rates and economic trends.
  • How would you price my home?
    • Ask about recent home sales and comparable properties currently on the market. If you speak with several REALTORS and find their price estimates differ, be sure to ask how price opinions were determined and why they think your home would sell for a given value. You can also request a Comparative Market Analysis (CMA.)
  • How will you market my home?
    • At listing presentations, brokers will provide a detailed summary of how they market homes, what marketing strategies have worked in the past and which marketing efforts may be effective for your home.
  • What is your fee?
    • Brokerage fees are established in the marketplace and not set by law or regulation.The commission is the agent’s rate for handling your transaction. Ask if there are other fees.
  • What disclosures should you receive?
    • State rules require brokers to provide extensive agency disclosure information, usually at the first sit-down meeting with an owner or buyer.


  1. Your REALTOR can help you determine your buying power—that is, your financial reserves plus your borrowing capacity. If you give a REALTOR some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders—banks and mortgage companies—offer limited choices.
  2. Your REALTOR has many resources to assist you in your Colorado home search. Sometimes the property you are seeking is available but not actively advertised in the market. Your REALTOR has resources and connections to fina all available properties.
  3. Your REALTOR can assist you in the selection process by providing objective information about each property. Looking for the perfect Denver neighborhood? Agents who are REALTORS have access to a variety of informational resources to give you community information on utilities, zoning. schools, etc.
  4. Your REALTOR can help you negotiate. There are myriad negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment.
  5. Your REALTOR provides due diligence during the evaluation of the property. Depending on the location and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR can help you find qualified, responsible professionals who will do most of these investigations and provide you with written reports.
  6. Your REALTOR can help you in understanding different financing options and in identifying qualified lenders.
  7. Your REALTOR can guide you through the closing process and make sure everything flows together smoothly.
  8. When selling your home, your REALTOR can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties.
  9. Your REALTOR will market your property to other real estate agents and the public; serving as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service like REcolorado or other cooperative marketing networks, open houses for agents, etc. The REALTOR Code of Ethics requires REALTORS to utilize these cooperative relationships when they benefit their clients.
  10. Your REALTOR will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.
  11. Your REALTOR can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing. Your REALTOR can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
  12. Your REALTOR can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. Your REALTOR is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).

Source: Colorado Association of Realtors®